AIR JORDAN 3 “TRUE BLUE”

TIMELESS SINCE 1988

AIR JORDAN 3 “TRUE BLUE”

Some sneakers become classics because they’re rare. Others earn their place by changing the game forever. Released in 1988, the Air Jordan 3 “True Blue” belongs to the second category. As one of the original four colorways introduced alongside Michael Jordan’s revolutionary third signature shoe, it helped define what an Air Jordan could be and continues to inspire new generations nearly four decades later. On July 18, this original icon returns, bringing one of the most celebrated Air Jordan colorways back to shelves for another chapter.

JORDAN 3 TRUE BLUE

AJ3 TRUE BLUE

$157.00200.00

US	EU	UK	JP(CM)
4	36	3.5	23
4.5	36.5	4	23.5
5	37.5	4.5	23.5
5.5	38	5	24
6	38.5	5.5	24
6.5	39	6	24.5
7	40	6	25
7.5	40.5	6.5	25.5
8	41	7	26
8.5	42	7.5	26.5
9	42.5	8	27
9.5	43	8.5	27.5
10	44	9	28
10.5	44.5	9.5	28.5
11	45	10	29
11.5	45.5	10.5	29.5
12	46	11	30
12.5	47	11.5	30.5 (±0.3cm)
13	47.5	12	31 (±0.5cm)
14	48.5	13	32

US	EU	UK	JP(CM)
5	35.5	2.5	22
5.5	36	3	22.5
6	36.5	3.5	23
6.5	37.5	4	23.5
7	38	4.5	24
7.5	38.5	5	24.5
8	39	5.5	25
8.5	40	6	25.5
9	40.5	6.5	26
9.5	41	7	26.5
10	42	7.5	27
10.5	42.5	8	27.5
11	43	8.5	28
11.5	44	9	28.5
12	44.5	9.5	29
12.5	45	10	29.5
13	45.5	10.5	30

Male/Female

Men's Size

Select Size ( US )

7
7.5
8
8.5
9
9.5
10
10.5
11
11.5
12
12.5
13

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Colorway: White/True Blue-Varsity Red
Style Code: N/A
Release Date: July 18, 2026

More than just another retro, the “True Blue” represents the birth of modern sneaker culture. It introduced details that still define the Jordan line today, from elephant print overlays to visible Air cushioning and the iconic Jumpman logo.

AN ICON FOR EVERY ROTATION

The “True Blue” doesn’t rely on flashy collaborations or limited numbers. Its appeal comes from timeless design. Clean white leather, vibrant blue accents, and elephant print combine to create one of the most balanced Air Jordan colorways ever made.

Whether you’re a longtime collector or buying your first AJ3, this pair remains a cornerstone of any rotation.